Mark Twain On Public Opinion

20 01 2014

“Held In Reverence … Settles Everything

Some Think It Is The Voice Of God.”





Mark Twain On Public Opinion

20 01 2014

“Held In Reverence … Settles Everything … Some Think

        It Is The Voice Of God.”





Wisdom of the Ages …

17 07 2012

From Theodore Roosevelt & his thoughts on the “Man in the Arena”

“It’s not the critic who counts, not the man who points out how the strong man stumbles, or where the doer of deeds could have done better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly, who errs and comes up short again and again, because there is no effort without error or shortcoming, but who knows the great enthusiasms, the great devotions, who spends himself for a worthy cause; who, at the best, knows, in the end, the triumph of high achievement, and who, at the worst, if he fails, at least he fails while daring greatly, so that his place shall never be with those cold and timid souls who knew neither victory nor defeat.” 

“Citizenship in a Republic,”
Speech at the Sorbonne, Paris, April 23, 1910





Break The Small-Cage Habit

20 03 2012

The St. Louis Zoo was one of the first zoos to take animals out of cages and put them in big pits. We started with the bears. A visitor to the zoo saw a big polar bear in the pit pacing forward about twenty feet swinging its long white neck in beautiful rhythm as it paced, then backing up about twenty feet still swinging its long white neck in rhythm — then pacing forward again for twenty feet and back again.

The visitor asked the keeper, “Why does the animal pace forward and backward like that when it has this great big area to run around in?” The keeper replied “The animal was born and raised in captivity in a small cage like that one over there and that’s the way it got its exercise.”

They moved the bear into a big pit with lots of room to run around but what did it do? It continued to get its exercise by pacing twenty feet forward and twenty feet back.

I use this as a springboard to point out the tremendous world of ideas all around us and what we do about it — Small Cage Habit Thinking!

What have you done differently lately?

As Told By W.H. Higginbotham





Guidance For Aspiring Public Relations Pros…Because Graduation & Jobs Are Coming

29 02 2012

 FIRST, LAST & ALWAYS  –  Your Writing Is Super-Critical

  1. Tell The Truth
  2. Know & Follow Changing Ethical Standards & Practices
  3. Check The “Quality” & “Time” Standards & Expectations For Each Situation
  4. Track Trends – Demographic, Social, Business, Political, Fashion, Music, Etc.
  5. Always Listen In Every Way – “Ya Ain’t Lernin Nuthin When You’re Talkin.”
  6. Think & Act “Team” – Two Heads ARE Better Than One
  7. Think “Fact” & “Fun”
  8. Body Language Is Critical:
  9. Break The Small Cage Habit – Ask Us For Details




Tips For Crafting A Stronger Story

8 02 2012

We’re often asked to comment on a person’s or a company’s “story,” but more often than not, we’re actually being asked to help make that story stronger, more memorable and more effective.

Here are eight tips which, taken together, often can help you create that stronger story we all seek.

1) Think FACTS as well as FUN.

2) Tell the truth.

3) Be direct and brief.

4) Keep details simple.

5) Stick to one message for each story.

6) Avoid third-person pronouns.

7) Double-up on active, punchy verbs.

8) Start and finish with WII-FM.

 





5 Steps To Better, Quicker Written Communications

5 01 2012
  1. Use an illustration or a photo.
  2. Run your ‘PronounCheck’ and reduce or eliminate third-person pronouns.
  3. Keep paragraphs brief – one sentence many times is a good length.
  4. Consider deleting the first paragraph.
  5. Separate “researching” from “writing” from “editing” and allow time between each of these building blocks.